Principles of direct and database marketing / Alan Tapp

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Material type: Text

TextLanguage: English Publication details: Harlow, Essex, England: Financial Times/Prentice Hall, 2005; New York, NY.Edition: 3rd edDescription: xiv, 489 p.: ill.; 25 cmISBN:

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Item type	Current library	Status	Barcode
Books	University of Kalba	Available	00-1-202972

Includes bibliographical references and index.

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