A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
0071116354 (alk. paper) 9780071116350
Gift
Marketing--Management.
HF5415.13 / .P388 2006
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; ill. : 26 cm.
Includes bibliographical references (p. 239-245) and index.
0071116354 (alk. paper) 9780071116350
Gift
Marketing--Management.
HF5415.13 / .P388 2006