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Strategic advertising management /

Percy, Larry.

Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - 4th ed. - Oxford : Oxford University Press, c2012. - xxiii, 389 p., [20] p. of plates : ill. ; 25 cm.

Previous ed.: 2009.

Includes bibliographical references and index.

ISBN: 9780199605583 (pbk.) 0199605580 (pbk.)

Source: SBF2012-ENG

Subjects--Topical Terms:
Sales promotion.
Advertising--Management.
Strategic planning.

LC Class. No.: HF5438.5 / .P475 2012

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