Digital marketing : (Record no. 10229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01487nam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421075713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130316s2012 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273746102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273746103 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | SBF2012-ENG |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .C434 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis-Chadwick |
| 246 13 - VARYING FORM OF TITLE | |
| Title proper/short title | Internet marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 698 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 187.48 |
| Currency code | AED |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. published as: Internet marketing, 2006 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: DIGITAL MARKETING FUNDAMENTALS 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The Internet macro-environment PART II: DIGITAL STRATEGY DEVELOPMENT 4. Digital marketing strategy 5. The Internet and the marketing mix 6. Relationship marketing using digital platforms PART III: DIGITAL MAKKETING: IMPLEMENTATION & PRACTICE 7. Delivering the online customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance 11. Business-to-consumer digital marketing practice 12. Business-to-business digital marketing practice |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Uniform resource identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2016-03-13 | i12448825 | HF5415.1265 .C434 2012 | 00-1-237715 | 2025-04-21 | 2 | Books |