Rethinking marketing : (Record no. 1263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00879nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm15082866 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421074506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081214s2009 njua bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132393898 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132393891 (pbk.) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | University Bookshop |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S326 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schindehutte, Minet. |
| 245 10 - TITLE STATEMENT | |
| Title | Rethinking marketing : |
| Remainder of title | the entrepreneurial imperative / |
| Statement of responsibility, etc. | Minet Schindehutte, Michael H. Morris, Leyland F. Pitt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ.: |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 352 p.: |
| Other physical details | ill.; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 170.00 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Michael H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pitt, Leyland F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2010-05-10 | University Bookshop | i10825514 | HF5415 .S326 2009 | 00-1-202869 | 2025-04-21 | 2025-04-21 | Books | |||||
| Loanable | University of Kalba | University of Kalba | 2010-05-10 | University Bookshop | i10825526 | HF5415 .S326 2009 | 00-1-202868 | 2025-04-21 | 2025-04-21 | Books |