هندسة الإعلان الفعال : (Record no. 13188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421080024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160327s2014 ts g b 000 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786589091646 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | SBF2014-ARA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .A286 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | أبو نبعه، عبد العزيز مصطفى. |
| 245 10 - TITLE STATEMENT | |
| Title | هندسة الإعلان الفعال : |
| Remainder of title | مدخل صناعة الإعلان / |
| Statement of responsibility, etc. | تاليف عبد العزيز مصطفى أبو نبعه، علي فلاح الزعبي. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | مدخل صناعة الإعلان |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ط. 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | العين، الإمارات العربية المتحدة : |
| Name of publisher, distributor, etc. | دار الكتاب الجامعي، |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 401 ص. ؛ |
| Dimensions | 24 سم. |
| 365 ## - TRADE PRICE | |
| Price amount | 52.00 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | ببليوجرافيا: ص. 395-401 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | الإعلان |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | الدعاية |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | الزعبي، علي فلاح، |
| Relator term | مؤلف مشارك |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2027-03-16 | i12926231 | HF5821 .A286 2014 | 00-0-283666 | 2025-04-21 | 2025-04-21 | Books |