الاتصالات التسويقية المتكاملة (في القرن الحادي و العشرين) = (Record no. 16383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01159nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | #####nam 22#####1a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421080328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190130s2018 ts a grb 000 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786144521380 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | SBF2018 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .Z832 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | الزعبي، علي فلاح. |
| 245 12 - TITLE STATEMENT | |
| Title | الاتصالات التسويقية المتكاملة (في القرن الحادي و العشرين) = |
| Remainder of title | Integrated Marketing Communication (IMC) (21 century) / |
| Statement of responsibility, etc. | تأليف علي فلاح مفلح الزعبي، هشام احمد خريسات. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Integrated Marketing Communication (IMC) (21 century) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ط. 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | العين، الإمارات العربية المتحدة : |
| Name of publisher, distributor, etc. | دار الكتاب الجامعي، |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 407 ص. : |
| Other physical details | ايض. ؛ |
| Dimensions | 24 سم. |
| 365 ## - TRADE PRICE | |
| Price amount | 75.00 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | ببليوجرافيا: ص. 403-407. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | التسويق عبر الإنترنت |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | التسويق |
| General subdivision | نظم المعلومات |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | خريسات، هشام احمد، |
| Relator term | مؤلف مشارك. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2030-01-19 | SBF2018 | i13414094 | HF5415.123 .Z832 2018 | 00-0-324589 | 2025-04-21 | 2025-04-21 | Books |