Sports marketing : (Record no. 19280)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03642cam a22003018i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421080606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250226s2022 enkab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367141646 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367141653 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780429030673 (ebook) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | SBF2024 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AE-ShU |
| Transcribing agency | UKB |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .S42 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shank, Matthew D., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing : |
| Remainder of title | a strategic perspective / |
| Statement of responsibility, etc. | Matthew D. Shank and Mark R. Lyberger. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 795 pages : |
| Other physical details | illustrations, map ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Contingency framework for strategic sports marketing -- Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Part II: Planning for market selection decisions -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Part III: planning the sports marketing mix -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Part IV: Implementing and controlling the strategic sports marketing process -- Implementing and controlling the strategic sports marketing process -- Appendix A -- Appendix B -- Illustration Credits. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international cases and examples. In a new feature, successful sport marketers reflect on their careers and how they progressed in the sport marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor's guide, test questions, presentation slides and useful weblinks"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| Geographic subdivision | United States |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects |
| Geographic subdivision | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lyberger, Mark R., |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Shank, Matthew D., |
| Title | Sports marketing |
| Edition | 6th edition. |
| Place, publisher, and date of publication | Abingdon, Oxon ; New York, NY : Routledge, |
| Qualifying information | 2022. |
| International Standard Book Number | 9780367141646 |
| Record control number | (DLC) 2021025079 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2011-02-25 | SBF2024 | i15736684 | GV716 .S42 2022 | 00-1-384037 | 2025-04-21 | 2025-04-21 | Books |