Essentials of marketing management / (Record no. 6263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684cam a22002174a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421075259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091119s2011 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071082020 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071082026 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M3634 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing management / |
| Statement of responsibility, etc. | Greg W. Marshall, Mark W. Johnston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 187.20 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnston, Mark W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Barcode | Date last seen | Uniform resource identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2012-12-10 | Sharjah International Book Fair 2010 | i12062789 | 00-1-210959 | 2025-04-21 | 3 | Books |