The brand excellence handbook : (Record no. 7968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965nam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250421075449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110824s2008 ua a g b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9771023594 (pbk) |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Sharjah Book Fair 2008 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AE-ShU |
| Transcribing agency | UKB |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .H33 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haddad, Farid |
| 245 14 - TITLE STATEMENT | |
| Title | The brand excellence handbook : |
| Remainder of title | a new perspective in brand management to unleash the hidden powers of your brand / |
| Statement of responsibility, etc. | Farid Haddad |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | A new perspective in brand management to unleash the hidden powers of your brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo, Egypt : |
| Name of publisher, distributor, etc. | Dar Al-Fikr Al-Arabi, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 96 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 40.00 |
| Currency code | AED |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand names |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name products |
| Topical term following geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loanable | University of Kalba | University of Kalba | 2024-08-11 | Sharjah Book Fair 2008 | i1218679x | HD69.B7 .H33 2008 | 00-1-220261 | 2025-04-21 | 2025-04-21 | Books | ||||||
| Loanable | University of Kalba | University of Kalba | 2024-08-11 | Sharjah Book Fair 2008 | i1218682x | HD69.B7 .H33 2008 | 00-1-220264 | 2025-04-21 | 2025-04-21 | Books | Shifted from Maleha Comm College Library To Kalba Library on 07-10-2019 |