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Public relations practices : managerial case studies and problems / Allen H. Center ... [et al.].

Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2014.Edition: 8th edDescription: xii, 276 p. : ill. ; 24 cmISBN:
  • 0133354059
  • 9780133354058
Subject(s): LOC classification:
  • HM1221 .P787 2014
Contents:
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
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Item type Current library Call number URL Status Notes Barcode
Books University of Kalba HM1221 .P787 2014 (Browse shelf(Opens below)) Link to resource Available LPOP0013199 00-1-257702
Books University of Kalba HM1221 .P787 2014 (Browse shelf(Opens below)) Available 00-1-257703

Includes bibliographical references and index.

The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.

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