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Principles of direct and database marketing / Alan Tapp

By: Material type: TextTextLanguage: English Publication details: Harlow, Essex, England: Financial Times/Prentice Hall, 2005; New York, NY.Edition: 3rd edDescription: xiv, 489 p.: ill.; 25 cmISBN:
  • 0273683551 (pbk.)
Subject(s): LOC classification:
  • HF5415.126 .T35 2005
Online resources:
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