Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

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Material type: Text

TextSeries: Publication details: New York : McGraw-Hill Companies, c1997Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	URL	Status	Barcode
Books	University of Kalba	HF5415.13 .G84 1997 (Browse shelf(Opens below))	Link to resource	Available	00-1-253014

Includes bibliographical references (p. 443-446) and index

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