Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2000.Edition: 2nd edDescription: xiii, 341 p. : ill. ; 24 cmISBN:
  • 0471353922 (acidfree paper)
Subject(s): LOC classification:
  • HF5415.13 .D314 2000
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