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Managing brands: a contemporary perspective / Sylvie Laforet

By: Material type: TextTextLanguage: English Publication details: New York : McGraw Hill ;, c2010Description: xxiv, 412 p. :\bill., ; 27 cmISBN:
  • 9780077117481 (pbk)
Subject(s): LOC classification:
  • ND69.B7 .L34 2010
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Includes bibliographical references and index

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