Essentials of business research : a guide to doing your research project / Jonathan Wilson.
Material type:
- 1848601336
- 9781848601338
- 9781848601321
- 1848601328
- HD30.4 .W55 2010
Includes bibliographical references and index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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