Digital marketing :  strategy, implementation and practice / 
 Internet marketing   
Dave Chaffey, Fiona Ellis-Chadwick  
 - 5th ed 
 - Harlow :  Pearson,  2012. 
 - xxix, 698 p. :  col. ill. ;  27 cm. 
<br/><br/> Previous ed. published as: Internet marketing, 2006 
<br/><br/>PART I: DIGITAL MARKETING FUNDAMENTALS 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The Internet macro-environment PART II: DIGITAL STRATEGY DEVELOPMENT 4. Digital marketing strategy 5. The Internet and the marketing mix 6. Relationship marketing using digital platforms PART III: DIGITAL MAKKETING: IMPLEMENTATION & PRACTICE 7. Delivering the online customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance 11. Business-to-consumer digital marketing practice 12. Business-to-business digital marketing practice  
<br/><br/><label>ISBN: </label>9780273746102   0273746103 
<br/><br/><label>Source: </label> SBF2012-ENG  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .C434 2012