Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E.G. Bateson, K. Douglas Hoffman 
 - 4th ed. 
 - Australia:  Thomson/South-Western,  c1999 
 - xvi, 471 p.:  ill.;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030225191  hbk 
<br/><br/><label>Source: </label> University Bookshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing --Management
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1999