TY  - BOOK
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas
TI  - Managing services marketing: text and readings 
T2  - The Dryden Press series in marketing
SN  - 0030225191
AV  - HD9980.5 .B38 1999
PY  - 1999///
CY  - Australia
PB  - Thomson/South-Western
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -