Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Keller 
 - 12th ed. 
 - Upper Saddle River, NJ.:  Pearson Prentice Hall,  c2006 
 - xxxix, 729, [45] p.:  col. ill.;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Source: </label> Abu Dhabi Book Fair 2006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2006