Public relations practices :  managerial case studies and problems / 
Allen H. Center ... [et al.]. 
 - 8th ed. 
 - Boston :  Pearson,  c2014. 
 - xii, 276 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values. 
<br/><br/><label>ISBN: </label>0133354059 9780133354058 
<br/><br/><label>Source: </label> STM Middle East LLC   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.   <br/>Public relations--Case studies.
<br/><br/><label>LC Class. No.: </label>HM1221  / .P787 2014