New venture management : the entrepreneur's roadmap /
Donald F. Kuratko, Jeffrey S. Hornsby
- Upper Saddle River, NJ.: Pearson Prentice Hall, c2009
- xx, 332 p.: ill.; 23 cm.
- Prentice Hall entrepreneurship series .
Includes bibliographical references and indexes.
New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.
9780136130321 (pbk.) 0136130321 (pbk.)
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New business enterprises Venture capital Entrepreneurship