Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson 
 - 8th ed. 
 - Boston:  McGraw-Hill/Irwin,  c2008 
 - xix, 555 p.:  ill., map;  27 cm. 
<br/><br/>Includes bibliographical references (p. 499-528) and indexes. 
<br/><br/><label>ISBN: </label>9780071259354  pbk 
<br/><br/><label>Source: </label> University Bookshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2008