Tapp, Alan. <br/><br/>
Principles of direct and database marketing / 
Alan Tapp 
 - 3rd ed. 
 - Harlow, Essex, England:  Financial Times/Prentice Hall,  2005 New York, NY. 
 - xiv, 489 p.:  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273683551 (pbk.) 
<br/><br/><label>Source: </label> University Bookshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Database marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .T35 2005