Schindehutte, Minet. <br/><br/>
Rethinking marketing :  the entrepreneurial imperative / 
Minet Schindehutte, Michael H. Morris, Leyland F. Pitt 
 - Upper Saddle River, NJ.:  Pearson Prentice Hall,  c2009 
 - xxxii, 352 p.:  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132393898 (pbk.) 0132393891 (pbk.) 
<br/><br/><label>Source: </label> University Bookshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing --Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .S326 2009