Guiltinan, Joseph P <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden 
 - 6th ed 
 - New York :  McGraw-Hill Companies,  c1997 
 - xvi, 463 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 443-446) and index 
<br/><br/><label>ISBN: </label>9780071142557 007049097X 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G84 1997