TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 0471353922 (acidfree paper)
AV  - HF5415.13 .D314 2000
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -