Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly. 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xiv, 254 p. ;  ill. :  26 cm. 
<br/><br/>Includes bibliographical references (p. 239-245) and index. 
<br/><br/><label>ISBN: </label>0071116354 (alk. paper) 9780071116350 
<br/><br/><label>Source: </label> Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 2006