TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0071116354 (alk. paper)
AV  - HF5415.13 .P388 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 239-245) and index
ER  -