Al Blooshi, Maha Abdalla

Use of social media in social marketing campaigns in UAE : case study on pink caravan breast cancer campaign / by Maha Abdalla Al Blooshi ; supervised by Khaled Zamoum. - 2019. - x, 88 leaves : ill. (col.) ; 30 cm.

A Thesis Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Arts in Communication, University of Sharjah.

Thesis (M.A.)--University of Sharjah, 2019.

Bibliography: leaves 76-80.


Abstracts in Arabic and English.

Gift


University of Sharjah--Dissertations.


Breast--Cancer--Patients--United Arab Emirates
Charities, Medical--United Arab Emirates.
Mass media--Social aspects--United Arab Emirates.
Breast--Cancer--Social aspects
Social marketing.
Patient advocacy
Women in mass media
Health in mass media
Social media--Marketing.
Social media--United Arab Emirates.

HF5414 / .B566 2019