Use of social media in social marketing campaigns in UAE : case study on pink caravan breast cancer campaign /
by Maha Abdalla Al Blooshi ; supervised by Khaled Zamoum.
- 2019.
- x, 88 leaves : ill. (col.) ; 30 cm.
A Thesis Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Arts in Communication, University of Sharjah.
Thesis (M.A.)--University of Sharjah, 2019.
Bibliography: leaves 76-80.
Abstracts in Arabic and English.
Gift
University of Sharjah--Dissertations.
Breast--Cancer--Patients--United Arab Emirates Charities, Medical--United Arab Emirates. Mass media--Social aspects--United Arab Emirates. Breast--Cancer--Social aspects Social marketing. Patient advocacy Women in mass media Health in mass media Social media--Marketing. Social media--United Arab Emirates.