TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing: how to create, win, and dominate markets 
SN  - 0684850338
AV  - HF5415.13 .K638 1999
PY  - 1999///.
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 229-233) and indexes
ER  -