Haddad, Farid <br/><br/>
The brand excellence handbook :   a new perspective in brand management to unleash the hidden powers of your brand / 
 A new perspective in brand management to unleash the hidden powers of your brand   
Farid Haddad 
 - Cairo, Egypt :  Dar Al-Fikr Al-Arabi,   2008 
 - 96 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references    
<br/><br/><label>ISBN: </label>9771023594 (pbk) 
<br/><br/><label>Source: </label>Sharjah Book Fair 2008   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand names --Management<br/>Product management<br/>Brand name products --Marketing<br/>Branding (Marketing)<br/>Brand Name products  Management 
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .H33 2008