TY  - BOOK
AU  - Haddad,Farid
TI  - The brand excellence handbook: a new perspective in brand management to unleash the hidden powers of your brand 
SN  - 9771023594 (pbk)
AV  - HD69.B7 .H33 2008 
PY  - 2008///
CY  - Cairo, Egypt
PB  - Dar Al-Fikr Al-Arabi, 
KW  - Brand names
KW  - Management
KW  - Product management
KW  - Brand name products
KW  - Marketing
KW  - Branding (Marketing)
KW  - Brand Name products
N1  - Includes bibliographical references
ER  -