Quelch, John Anthony, 1951-

Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch. - Upper Saddle River, NJ : Prentice Hall, c2001. - vi, 178 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

0130283576 9780130283573

All Print


Marketing--Islamic countries --Case studies
Marketing--Management --Islamic countries --Case studies

HF5415.12.I74 / .Q45 2001