Percy, Larry. <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Rosenbaum-Elliott. 
 - 4th ed. 
 - Oxford :  Oxford University Press,  c2012. 
 - xxiii, 389 p., [20] p. of plates :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199605583 (pbk.) 0199605580 (pbk.) 
<br/><br/><label>Source: </label> SBF2012-ENG   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .P475 2012