TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard H.
TI  - Strategic advertising management
SN  - 9780199605583 (pbk.)
AV  - HF5438.5 .P475 2012
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Sales promotion
KW  - Advertising
KW  - Management
KW  - Strategic planning
N1  - Previous ed.: 2009; Includes bibliographical references and index
ER  -