TY  - BOOK
AU  - Bueno,Bolivar J.
TI  - Customers first: dominate your market by winning them over where it counts the most 
SN  - 9780071787871 (hbk. : alk. paper)
AV  - HF5415.1255 .B84 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Brand name products
N1  - Includes index
ER  -