Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /
Joe Teixeira.
- Indianapolis, IN : Wiley Pub., c2010.
- xxii, 434 p. : ill. ; 24 cm.
Includes index.
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
9780470641644 (pbk.) 0470641649 (pbk.)
SBF2012-ENG
Google AdWords. Google Analytics. Google Website Optimizer.
Internet searching--Statistical services. Web usage mining--Computer programs. Internet users--Data processing.--Statistics Internet marketing.