Teixeira, Joe. <br/><br/>
Your Google game plan for success :  increasing your web presence with Google AdWords, Analytics and Website Optimizer / 
Joe Teixeira. 
 - Indianapolis, IN :  Wiley Pub.,  c2010. 
 - xxii, 434 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer. 
<br/><br/><label>ISBN: </label>9780470641644 (pbk.) 0470641649 (pbk.) 
<br/><br/><label>Source: </label> SBF2012-ENG   
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Google AdWords.<br/>Google Analytics.<br/>Google Website Optimizer.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet searching--Statistical services.<br/>Web usage mining--Computer programs.<br/>Internet users--Data processing.--Statistics<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>TK5105.885.G66  / T45 2010