TY  - BOOK
AU  - Teixeira,Joe
TI  - Your Google game plan for success: increasing your web presence with Google AdWords, Analytics and Website Optimizer 
SN  - 9780470641644 (pbk.)
AV  - TK5105.885.G66 T45 2010
PY  - 2010///
CY  - Indianapolis, IN
PB  - Wiley Pub.
KW  - Google AdWords
KW  - Google Analytics
KW  - Google Website Optimizer
KW  - Internet searching
KW  - Statistical services
KW  - Web usage mining
KW  - Computer programs
KW  - Internet users
KW  - Statistics
KW  - Data processing
KW  - Internet marketing
N1  - Includes index
N2  - Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer
ER  -