Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman

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Material type: Text

TextLanguage: English Series: Publication details: Australia: Thomson/South-Western, c1999Edition: 4th edDescription: xvi, 471 p.: ill.; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	University of Kalba	HD9980.5 .B38 1999 (Browse shelf(Opens below))	Available		00-1-121988
Books	University of Kalba	HD9980.5 .B38 1999 (Browse shelf(Opens below))	Available	Shifted from Maleha Comm College Library To Kalba Library on 07-10-2019	00-1-121990

Includes bibliographical references and index.

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