Includes bibliographical references and index.

Part I -- General framework of football club management -- Introduction to football business -- The continuous circle of football clubs -- Business models -- Revenue generation -- Part II -- Organisational structure of a football club -- Introduction human resources in football business -- Human resource management -- Part III -- Strategic focus areas of football club management -- Brand identification -- Brand positioning -- Customer relationship management -- Legal support and regulations -- Financial management -- Strategic planning -- Marketing and media -- Communication management -- Partnership and sponsorship -- Ticketing -- Hospitality -- Venue management -- Merchandise -- Business development -- Corporate social responsibility -- Part IV -- Conclusion: reflections on the future of football club management -- The evolution of football business.

"This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value. Drawing on the authors' extensive experience of working in elite professional football, the book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, esports, and women's football. The book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football, and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club"-- Provided by publisher.