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1.
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Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2001
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.12.I74 .Q45 2001.

2.
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The complete guide to modern management, 1991-92/ edited by Robert Heller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Mercury Books, 1991
Availability: Items available for loan: University of Kalba (3)Call number: HD31 .C66 1991, ...

3.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston: McGraw-Hill/Irwin, c2008
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.3 .P468 2008.

4.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ. : Pearson Prentice Hall, c2008
Availability: Items available for loan: University of Kalba (2)Call number: HF5548.32 .L38 2008, ...

5.
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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.13 .K638 1999.

6.
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Management extra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; Burlington, Mass.: Elsevier, 2005-2007
Availability: Items available for loan: University of Kalba (2)Call number: HD31 .M29235 2005-07, ...

7.
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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman by Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia: Thomson/South-Western, c1999
Availability: Items available for loan: University of Kalba (2)Call number: HD9980.5 .B38 1999, ...

8.
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Marketing: Arab and foreign perspective / Naeim Hafez Abougomaah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cairo, Egypt: Arab Administrative Development Organization, c2007
Availability: Items available for loan: University of Kalba (1)Call number: HF5415 .A26 2007.

9.
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Marketing excellence handbook: create the link between theory and field marketing / Farid Haddad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cairo, Egypt: Dar Al-Fikr Al-Arabi, 2008
Availability: Items available for loan: University of Kalba (2)Call number: HF5415.12 .H33 2008, ...

10.
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Marketing graffiti : the view from the street / Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford, UK.: Butterworth Heinemann, 2006; Boston, Mass.: Elsevier
Availability: Items available for loan: University of Kalba (1)Call number: HF5415 .S2748 2006.

11.
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Marketing ideas for the small business / by P.F. Sterrett & P.W. Sterrett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Gloucestershire, UK. : Management Books , 2001
Availability: Items available for loan: University of Kalba (2)Call number: HF5415 .S8 2001, ...

12.
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Marketing management / Philip Kotler, Kevin Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ.: Pearson Prentice Hall, c2006
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.13 .K64 2006.

13.
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Principles of direct and database marketing / Alan Tapp by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, Essex, England: Financial Times/Prentice Hall, 2005; New York, NY.
Online resources:
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.126 .T35 2005.

14.
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Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ.: Pearson Prentice Hall, c2006
Availability: Items available for loan: University of Kalba (1)Call number: HF5415 .K6364 2006.

15.
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Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ.: Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Kalba (2)Call number: HF5415 .S326 2009, ...

16.
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Search marketing strategies : a marketer's guide to objective-driven success from search engines / James Colborn by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Oxford, UK.: Elsevier Butterworth-Heinemann, 2006
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.1265 .C59 2006.

17.
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Test your professional English: marketing / Simon Sweeney by Series:
Edition: 2nd & 3rd impression 2004 & 2006
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, Essex, England: Penguin English, c2002
Availability: Items available for loan: University of Kalba (2)Call number: PE1115 .S944 2002, ...

18.
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.13 .M3634 2011.

19.
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Marketing planning : a global perspective / Svend Hollensen by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Mcgraw Hill Higher Education, , c2010
Availability: Items available for loan: University of Kalba (1)Call number: HF5415.13 .H65 2010.

20.
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The brand excellence handbook : a new perspective in brand management to unleash the hidden powers of your brand / Farid Haddad by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Cairo, Egypt : Dar Al-Fikr Al-Arabi, 2008
Other title:
  • A new perspective in brand management to unleash the hidden powers of your brand
Availability: Items available for loan: University of Kalba (2)Call number: HD69.B7 .H33 2008, ...

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