Use of social media in social marketing campaigns in UAE : case study on pink caravan breast cancer campaign / by Maha Abdalla Al Blooshi ; supervised by Khaled Zamoum.
Material type:
TextLanguage: English Summary language: ara Publication details: 2019.Description: x, 88 leaves : ill. (col.) ; 30 cmSubject(s): - University of Sharjah -- Dissertations
- Breast -- Cancer -- Patients -- United Arab Emirates
- Charities, Medical -- United Arab Emirates
- Mass media -- Social aspects -- United Arab Emirates
- Breast -- Cancer -- Social aspects
- Social marketing
- Patient advocacy
- Women in mass media
- Health in mass media
- Social media -- Marketing
- Social media -- United Arab Emirates
- HF5414 .B566 2019
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Dissertations | University of Kalba | HF5414 .B566 2019 (Browse shelf(Opens below)) | Library use only | 00-1-334356 |
A Thesis Submitted in Partial Fulfilment of the Requirements for the Degree of Master of Arts in Communication, University of Sharjah.
Thesis (M.A.)--University of Sharjah, 2019.
Bibliography: leaves 76-80.
Abstracts in Arabic and English.
There are no comments on this title.