000 | 01487nam a2200265 a 4500 | ||
---|---|---|---|
005 | 20250421075713.0 | ||
008 | 130316s2012 enka 001 0 eng d | ||
020 | _a9780273746102 | ||
020 | _a0273746103 | ||
037 | _bSBF2012-ENG | ||
040 |
_aAE-ShU _cUKB |
||
050 | 4 |
_aHF5415.1265 _b.C434 2012 |
|
245 | 0 | 0 |
_aDigital marketing : _bstrategy, implementation and practice / _cDave Chaffey, Fiona Ellis-Chadwick |
246 | 1 | 3 | _aInternet marketing |
250 | _a5th ed | ||
260 |
_aHarlow : _bPearson, _c2012. |
||
300 |
_axxix, 698 p. : _bcol. ill. ; _c27 cm. |
||
365 |
_b187.48 _cAED |
||
500 | _aPrevious ed. published as: Internet marketing, 2006 | ||
505 | 0 | _a PART I: DIGITAL MARKETING FUNDAMENTALS 1. Introducing digital marketing 2. Online marketplace analysis: micro-environment 3. The Internet macro-environment PART II: DIGITAL STRATEGY DEVELOPMENT 4. Digital marketing strategy 5. The Internet and the marketing mix 6. Relationship marketing using digital platforms PART III: DIGITAL MAKKETING: IMPLEMENTATION & PRACTICE 7. Delivering the online customer experience 8. Campaign planning for digital media 9. Marketing communications using digital media channels 10. Evaluation and improvement of digital channel performance 11. Business-to-consumer digital marketing practice 12. Business-to-business digital marketing practice | |
650 | 0 | _aInternet marketing. | |
700 | 1 | _aEllis-Chadwick, Fiona. | |
700 | 1 |
_aChaffey, Dave, _d1963- |
|
942 | _cBKS | ||
999 |
_c10229 _d10229 |