| 000 | 00840nam a2200265 4500 | ||
|---|---|---|---|
| 001 | ocm01201680 | ||
| 005 | 20250421074455.0 | ||
| 008 | 990317s1999 txua b 001 0 eng d | ||
| 020 |
_a0030225191 _chbk |
||
| 037 | _bUniversity Bookshop | ||
| 040 |
_aAE-ShU _cUKB |
||
| 041 | _aeng | ||
| 050 |
_aHD9980.5 _b.B38 1999 |
||
| 100 | 1 | _aBateson, John E. G. | |
| 245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson, K. Douglas Hoffman |
| 250 | _a4th ed. | ||
| 260 |
_aAustralia: _bThomson/South-Western, _cc1999 |
||
| 300 |
_axvi, 471 p.: _bill.; _c29 cm. |
||
| 365 |
_b200.00 _cAED |
||
| 490 | 1 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement |
|
| 700 | 1 | _aHoffman, K. Douglas. | |
| 942 | _cBKS | ||
| 999 |
_c1108 _d1108 |
||