000 | 00731nam a2200241 4500 | ||
---|---|---|---|
001 | ocm13814724 | ||
005 | 20250421074455.0 | ||
008 | 041214s2006 njua b 001 0 eng d | ||
020 | _a0131457578 | ||
037 | _bAbu Dhabi Book Fair 2006 | ||
040 |
_aAE-ShU _cUKB |
||
041 | _aeng | ||
050 |
_aHF5415.13 _b.K64 2006 |
||
100 | 1 | _aKotler, Philip | |
245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller |
250 | _a12th ed. | ||
260 |
_aUpper Saddle River, NJ.: _bPearson Prentice Hall, _cc2006 |
||
300 |
_axxxix, 729, [45] p.: _bcol. ill.; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement |
|
700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
942 | _cBKS | ||
999 |
_c1120 _d1120 |