| 000 | 01026nam a2200301 4500 | ||
|---|---|---|---|
| 001 | ocm14575701 | ||
| 005 | 20250421010512.0 | ||
| 008 | 100720s2008 mauab b 001 0 eng d | ||
| 020 |
_a9780071259354 _cpbk |
||
| 037 | _bUniversity Bookshop | ||
| 040 |
_aAE-ShU _cUKB |
||
| 041 | _aeng | ||
| 050 |
_aHF5415.3 _b.P468 2008 |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson |
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill/Irwin, _cc2008 |
||
| 300 |
_axix, 555 p.: _bill., map; _c27 cm. |
||
| 365 |
_b210.00 _cAED |
||
| 504 | _aIncludes bibliographical references (p. 499-528) and indexes. | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aOlson, Jerry C., _d1944- |
|
| 856 | _uhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html | ||
| 856 | _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html | ||
| 856 | _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html | ||
| 942 | _cBKS | ||
| 999 |
_c118 _d118 |
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