| 000 | 00710cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20250421080145.0 | ||
| 008 | 170130s2000 nyua b 001 0 eng | ||
| 020 | _a0471353922 (acidfree paper) | ||
| 037 | _bGift | ||
| 040 |
_aDLC _cDLC _dDLC _dAE-Shu _cUKB |
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| 050 | 0 | 0 |
_aHF5415.13 _b.D314 2000 |
| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aBasic marketing management / _cDouglas J. Dalrymple, Leonard J. Parsons. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _cc2000. |
||
| 300 |
_axiii, 341 p. : _bill. ; _c24 cm. |
||
| 365 |
_b25.00 _cAED |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aParsons, Leonard J. | |
| 942 | _cBKS | ||
| 999 |
_c14707 _d14707 |
||