| 000 | 00750cam a22002414a 4500 | ||
|---|---|---|---|
| 005 | 20250421080145.0 | ||
| 008 | 170130s2006 maua bi 001 0 eng | ||
| 020 | _a0071116354 (alk. paper) | ||
| 020 | _a9780071116350 | ||
| 037 | _bGift | ||
| 040 |
_aDLC _cDLC _dDLC _dAE-Shu _cUKB |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P388 2006 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axiv, 254 p. ; _bill. : _c26 cm. |
||
| 365 |
_b25.00 _cAED |
||
| 504 | _aIncludes bibliographical references (p. 239-245) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBKS | ||
| 999 |
_c14708 _d14708 |
||