000			03642cam a22003018i 4500
005			20250421080606.0
008			250226s2022 enkab b 001 0 eng
020			_a9780367141646 (hardback)
020			_a9780367141653 (paperback)
020			_z9780429030673 (ebook)
037			_bSBF2024
040			_aDLC _beng _erda _cDLC _dAE-ShU _cUKB
043			_an-us---
050	0	0	_aGV716 _b.S42 2022
100	1		_aShank, Matthew D., _eauthor.
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank and Mark R. Lyberger.
250			_a6th edition.
260			_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022.
300			_axii, 795 pages : _billustrations, map ; _c25 cm
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Contingency framework for strategic sports marketing -- Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Part II: Planning for market selection decisions -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Part III: planning the sports marketing mix -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Part IV: Implementing and controlling the strategic sports marketing process -- Implementing and controlling the strategic sports marketing process -- Appendix A -- Appendix B -- Illustration Credits.
520			_a"Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international cases and examples. In a new feature, successful sport marketers reflect on their careers and how they progressed in the sport marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor's guide, test questions, presentation slides and useful weblinks"-- _cProvided by publisher.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _xEconomic aspects _zUnited States.
700	1		_aLyberger, Mark R., _eauthor.
776	0	8	_iOnline version: _aShank, Matthew D., _tSports marketing _b6th edition. _dAbingdon, Oxon ; New York, NY : Routledge, _c2022. _z9780367141646 _w(DLC) 2021025079
942			_cBKS
999			_c19280 _d19280